The big day has finally arrived, with your small business website finally launching after endless hours of work. It’s probably a day of mixed emotions. You’re excited to have your website up and running, with all the hard work finally paying off and your vision is becoming a reality. Yet, the early days of any website are typically slow and lack the immediate impact you may have been hoping for.
That’s because the launch day is only the beginning – the next step is getting the website noticed! It’s easier said than done, especially for small business websites that don’t have the time and resources to develop comprehensive marketing campaigns.
The good news is that promoting your small business website doesn’t require a large team of marketing gurus, as it is possible to market your site with minimal resources effectively. You can do most of the work yourself, so I’ve laid out some simple yet effective marketing strategies to help get your site noticed.
Best Beginner Tips for Driving Traffic to Your Website
I could spend several posts discussing the various ways to drive traffic to your site, but I want to focus on the fundamentals that will serve you well throughout the lifespan of the website.
The first tip is simple enough – regularly update your site with new content. Google loves fresh content being routinely added to a website, so bear this in mind and plan on some unique and engaging content in the early days of the site.
There’s a lot of options available, including blog posts, video content, infographics, new landing pages, product reviews, customer testimonials etc. Try to ensure that content offers value to visitors – answering the most common searched questions related to your products or services is a great way to start.
Now is the time to familiarise yourself with the basics of search engine optimisation (SEO). Now you know the essentials of creating content that improves ranking on search engines, making you easier to find and increasing traffic in the process.
Embrace the Power of Social Media Marketing
Social media is a powerful marketing tool for websites of every scope and size, so be sure to take advantage of it to help promote your site. It can be a tricky process to navigate, as consumers don’t like anyone bombarding adverts and other sales content, so I recommend a more nuanced approach.
Like website content, the critical aspect of any social media marketing content is to be engaging and provide customers with value. On top of your sales posts, add engaging content like photos and graphics, sharing and engaging with other brand’s content, asking interesting questions, taking polls and surveys, entertaining content, and running competitions and giveaways.
Facebook is a great place to start in this regard, yet don’t forget to spread your content across all the major platforms like Twitter, Instagram, LinkedIn etc.
What’s great about Facebook is you can let their algorithms do a lot of the heavy lifting, especially when it comes to Facebook Ad Targeting. For instance, if you add customer email lists you’ve gathered so far, the site locates their profiles. It develops a new target audience based on similar age, gender, geography, and interests.
With this info, you can better understand your target audience and how to expand upon this to increase your reach, traffic, and sales!
Sign-Ups vs Sales
One thing to remember during the early days of your sites is the value of sign-ups to your email list. Many make the mistake of chasing nothing but sales, which is understandable given the impact it has on your bottom line, yet it’s often a short-sited strategy.
For instance, if you only focus on sales, then you may find that a lot of the traffic is one-off. Customers tend to buy what they need but don’t want you having any of their details remembered or joining your mailing list.
Instead, we recommend focusing on building an email list to help create a strong base, allowing you to engage and develop a meaningful relationship with site visitors. You can send them email letters, provide special discounts, and other useful content, all of which helps foster a stronger bond and increases the chances of returning customers, which are far more valuable.