How to Get Clients as a Freelance Web Designer

While the prospect of working as a freelance web designer may seem like a dream job, getting started in the field may be fraught with uncertainty. Most people are dumped as to where to even begin. What should you include in your portfolio if you haven’t found any customers yet? How should you go about finding your first clients? How can you determine a fair price for your work? To help you figure out all of this, in this article, we’ll go through the steps you need to take to launch your freelance design job. Therefore, without further ado, here is how to get clients as a freelance web designer – the complete guide.

1. Do Initial Work for Free

Even if you have the ability to create fantastic websites for local companies, you’ll need to set yourself apart from the incredible amount of competition in the freelance web development sector. This may be a hard thing to accept, but it is without a doubt the most efficient way to get started as a freelancer, not just in web design, but in general. Working for free in the being will allow you to:

  • Stand out from the competition.
  • Prove your skills.
  • Gain testimonials from your clients to add to your network or website.
  • Gain insight into your performance that can help you develop your abilities further.

2. Create a Portfolio

By doing some work for free, you will be able to create a portfolio that you will then be able to use to gain paying customers. The best way to make a portfolio as a web designer is to, well, design a website. A portfolio website is essential for every self-employed web developer who is looking to gain clients fast. That being said, there are many free web design tools and great platforms you can use to help you design your website, and make it as good as possible.

Building a website to showcase your work and solicit patronage is a terrific method to generate revenue for your creative endeavours. When people are looking for freelancers to do work for them, they often turn to Google to find them. Including examples of your web design work in your portfolio is a great way to show off your abilities and give potential clients a taste of what you can do for them. Therefore, don’t neglect to do this.

3. Start Content Marketing

According to experts at, you need to implement some form of content marketing if you want to gain clients, period. To attract new customers, you should start marketing material for your sector. Building up your portfolio site’s content may take time, but it’s well spent. However, knowing your target audience, the problems they have, and how you can assist them is essential to doing content marketing. Therefore, make sure to do audience research. Once you know your audience, you will need to implement some form of search engine optimisation (SEO). This will help you obtain more website traffic and, consequently, more customers.

4. Do Some Networking

Networking is vital if you wish to gain clients. It’s a simple way to connect with your demographic and grow your fan base. Face-to-face interactions with customers help humanise your brand and establish rapport. Clients are more likely to do business with you once they realise they are dealing with a genuine person rather than a faceless corporation. You may quickly get a customer via networking and then use that relationship to further your career through recommendations and favourable evaluations. You can build a network without leaving your house if you participate in online events, use LinkedIn, and join online communities like Reddit and Quora.

5. Engage With Social Media

Increasing your profile’s visibility on social media is a smart strategy. That involves expanding your online presence across channels where your target audience is active, such as LinkedIn, Facebook, Twitter, Instagram, and Snapchat. You don’t have to have accounts on all of them in order to make an impact, though. Instead, choose the networks where your customers are most active and focus on those. Build your reputation by becoming an active member of each platform and actively engaging with your followers. This will attract more followers and expose you to a wider pool of potential customers.

6. Join Freelance Platforms

Numerous internet resources are available to those seeking freelance web design clients or starting their own businesses. Joining a freelancing site such as Fiverr, Upwork, or Freelancer is a great place to get your foot in the door. If you don’t find work straight away, keep looking. Getting additional work and establishing a solid reputation will take some time. In order to succeed as a freelancer, it’s essential to set yourself apart from others that provide similar services. If you have done work for friends or relatives, you may ask them to post honest evaluations on your behalf.

7. Ask for Referrals

Make sure you always ask for testimonials and recommendations from satisfied customers. Gaining new customers by word-of-mouth is an effective strategy because people tend to believe the recommendations of those they know and like. This is especially the case if those recommendations are positive. If the customer is pleased with the results, you might request more input. Additionally, customers that take the time to provide constructive criticism may help you grow as well. Another option is to request referrals from satisfied customers. All of this will help you.


Now that you know how to get clients as a freelance web designer – the complete guide – it’s time to start getting your business off the ground! Your client base will grow steadily as you gain more experience and establish a strong portfolio. Don’t be afraid to try new things – you never know what opportunities might arise. With hard work and the right approach, you can become a highly successful freelancer and help many businesses create unique websites. Hopefully, this guide will help you take the first steps towards building your dream career!

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Freelance Web Designer

By Tiago Lavis-Fernandes

Tiago is a Portuguese freelance web designer living and working in Manchester for over ten years. Fascinated by WordPress and the Divi Builder, he helps clients achieve success through UX/UI website design and search engine optimisation. If you're looking for someone to help with your online marketing, look no further.

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Disclosure: Some of the links in this post are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. This website is run by Tiago Lavis-Fernandes and not associated, or act on behalf of Elegant Themes. Divi is a registered trademark of Elegant Themes, inc.

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