CRM software can help your business stay in touch with customers and ensure that you always follow up on leads. You can employ numerous third-party solutions if you want to use CRM for your company. On the other hand, you could also hire a freelance web designer (or a web developer) to integrate CRM with your website from the bottom up. In this article, we will take a look at some reasons to build a CRM-powered website for your business to maximise the functionality provided by the software.
What is CRM?
CRM stands for Customer Relationship Management. It represents software that lets you track and manage your relationships with customers, regardless of where they are in the sales funnel. By using digital tools, you will be able to follow leads and foster strong communication with customers. This will help you build lasting relationships that lead to repeat sales.
CRM will let you group customers, rank them by the value they represent to your company, and monitor every interaction they have with your website and your employees. If you have the foresight to build a CRM-powered website for your business, it will allow even your less technical staff members to access and share information in order to follow up on leads and boost conversions. Website integrated CRM can be a great all-in-one solution that can automate labour-intensive tasks and ensure that no crucial leads slip through the cracks and get forgotten.
5 reasons to build a CRM-powered website for your business:
1. Improve the customer experience
In the last several years, there has been a shift in perception regarding how companies treat their customers. More and more businesses realise that, regardless of what types of products or services they offer, most of their actual goals relate to improving the customer experience. Basically, it’s not just the product that’s being delivered to customers. What also matters is how you deliver, and the entire perceived value customers take away from the purchase.
CRM software lets you design the entire sales process around the customer and their needs. This approach will reduce bounce rates and shopping cart abandonment. One of the most common reasons people leave a business is because they don’t feel validated, and they think the business doesn’t care. However, CRM-powered websites can help you measure and track customer satisfaction. If you act on the given information and let customers know you appreciate their loyalty and their business, you will quickly be able to turn them into repeat customers who keep coming back to your brand.
2. Personalised shopping offers
Based on their previous behaviour on your site, you can offer your visitors customised deals that have been tailor-made for their needs. CRM software can help you track which items they have been looking at, and then you can analyse and use data the right way to make bundled or discounted offers for items they have already shown interest in. People love getting deals, but generic discounts can feel impersonal, and they never appeal to shoppers as much as discovering great deals on items they are actually looking for.
You can take this approach a step further since CRM can give you comprehensive info on your customer, and you can use that to adjust your marketing approach. Once you have all the right data available, you can look at their shopping habits and other relevant information and use that to adjust your sales pitch. Different demographics can be interested in the same product, and it makes sense to market it differently to each one of them.
3. Provide customers assistance while they are shopping
If you’ve built a CRM-powered website for your business, you can use it to enable direct communication between website visitors and your sales staff. Single-button click-to-call functionality means that your employees can directly answer any questions potential customers may have. Immediate contact means that your sales representative can give customers recommendations and advice while they are shopping. Website integration lets the sales rep have all the information relating to the customer readily available, without the need to contact other teams. This can significantly speed up the process and help your employees give more accurate advice to the customer.
4. Collaboration between teams is streamlined
Many executives believe that in order to close a sale, you only need employees from the marketing and sales departments. However, most interactions with customers usually happen through your website. Therefore, web designers also represent an integral part of the sales process. Unfortunately, if closing a sale is dependent on a large number of teams, it can have a detrimental effect on your company’s entire workflow.
Employees will need to dedicate time for data entry and other mundane tasks just to make the information available to other teams. Any changes that need to be made on the website also represent a time-consuming chore. For example, if the marketing team needs developers to create new pages for a campaign launch – you can expect to see a drawn-out back and forth, which will waste precious work hours. Instead, you can rely on CRM software to streamline the process and make data sharing fast and reliable.
5. Dynamic page generation
Another common requirement for eCommerce websites is having multiple similar pages for different products or company branches. The entire page layout can be pretty much the same, with the only difference being the product data. Creating all of these pages by hand is time-consuming. Thankfully, by integrating CRM software, you can use page templates and populate the pages with data pulled directly from the CRM. This can entirely bypass the need for manual entry, getting rid of a trivial chore and speeding up website development. Your marketing staff will be less reliant on the web developers, and in case they need additional pages, they can use the preset templates and access the data directly.
Neglecting to build a CRM-powered website for your business can lead to numerous problems down the line. It can reduce your productivity and lead to lost sales. On the other hand, integrating CRM with your website can streamline your daily operations, improve efficiency and grant customers an enjoyable experience on your website.
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