SEO FAQs – Search Engine Optimisation Uncovered

by | Oct 5, 2019 | SEO

How can I optimise video blogs for SEO?

Video content is also fine, but use a service like Speech Pad to translate the video into text, as well. That way you can get the maximum benefit from search engines and give better usability to people who prefer to scan and read.

Should you openly link to your competitor’s website?

I do it all the time. The space is big enough to where it shouldn’t have an impact on your bottom line so you can link out whenever. Don’t worry about it.

How do I get the exact share-count for my website links? I want to trace all the shares/likes/social mentions.

The best way to track sharing across the board, usually, is to use a link that tracks shares (such as a service like bit.ly). The downside to this is that tests have shown people like to see the long form link and don’t trust shortened links. Otherwise, Shared Count or BuzzSumo is usually a good tool. Of course, you can always use Google Analytics to track traffic, as well as Alexa to see where/how people are linking to your site (on a broader scale). Lastly, there is also the option to manage your social media via a service like HootSuite or Buffer. You can set parameters to track certain links, your original posts, etc. This is also limited, as you won’t get an exact count, per say… But you will be able to see every single share/comment/like and track it one interface.

What is considered the best url strategy for a blog?

You will want to use a subfolder. www.domain.com/blog is the format you want to use.

Why isn’t my site’s information showing up in Google Analytics?

First, did you upload your sitemaps to your GA account? Did you make sure it was verified? Have you given it at least 48 hours? If you answered yes to all of these questions, and you still aren’t getting any data propagated in your GA console, then something must be programmed incorrectly. I advise that you have a developer go through your source code and double check everything. You may find one on Upwork.com to do it for 20 or 30 pounds. It usually only takes a few days for data to appear.

I have two different businesses that I am trying to structure for both SEO and for marketing purposes. What is the best way to handle this?

If the two businesses aren’t tied together at all, I would make two separate websites (as well as separate social accounts etc.). This will eliminate site visitor confusion with your brand and what you’re offering. However, if you’re just starting out, I still wouldn’t target two different audiences at the same time. Pick the one you are most passionate about and only focus on that one first. Once the first business takes off you can expand with a higher likelihood of success. But wait until one takes off before you focus on two.

Should I buy an existing website domain or new domain name?

I have tested this several times recently to see if it would give me an SEO boost when starting a new site. At this time, buying an old domain doesn’t help nearly as much as it once did. Which means the price for an old domain really isn’t justified–it doesn’t give you much of an SEO advantage. You’re better off getting a new domain and setting up the site fresh.

Is it good or bad that my organic search traffic is really skewed in favor of desktop over mobile?

If you are in the b2b realm this is natural. If you are in the b2c realm it means your mobile site doesn’t load fast enough and you should consider leveraging AMP by Google.

Is there a way to know whether or not a domain is penalised by Google even if it is expired?

You can type in the title tag (the exact one you are using on internal pages) and if the site doesn’t rank towards the top something maybe off. Also, if a site doesn’t rank for its own name there are also problems. You could also possibly use ismywebsitepenalized.com to find penalties.

If I move locations several times and have schema markup on my site for several citations, how much will it hurt rankings if I update the address location again?

I know it isn’t always in your control, but it does hurt a bit each time. You don’t want to add additional addresses because it will confuse people when they search as they may show up to your old location. I would just bite the bullet… no quick solution to get around it. You certainly can change the address, but think from a user perspective. You definitely don’t want to be promoting an address that you no longer operate at! Taking the small, impermanent SEO hit makes more sense.

I’ve been reading about “toxic backlinks” and its impact on search. Do you have a recommendation for an effective tool to evaluate toxic links and remove them?

There aren’t any effective free tools out there, but there is a great paid tool by MOZ called Remove’em. I highly recommend this tool and believe it’s definitely worth the investment if you’re worried about spammy or toxic backlinks.

Any tools out there to research long tail keywords for Youtube, Amazon, Udemy, Skillshare, Slideshare, or Quora?

I used to love keywordtool.io/youtube a lot more in the past, but they started to block off a lot of features. There aren’t too many good free tools for this anymore.

What’s the best way to set up internal links on my blog posts?

I also just link when it makes sense. I naturally am placing links to sections that benefit the users and for that reason I don’t have to do much to organise it… I just link. I also have an editorial calendar planned out for the entire year, so I know right away where I can interlink. I also keep track of all my past blogs using organisational tools like Google Docs, Basecamp, and Trello. A cool tool you can utilise is Mentionable. When you keep writing a post, you type the @ symbol followed by a keyword for that line and the plugin automatically throws up a list of earlier posts. You can choose one of them and the keyword gets linked automatically. There is also a paid option of the plugin which allows for greater rules to interlink even earlier posts amongst themselves.

Which SEO plugin should I use on my WordPress site?

My preferred SEO plugin for WordPress is Yoast.

Everyone says SEO is free… But I’m finding it’s both expensive and time consuming. After I stopped paying someone for professional SEO and moved to paid ads, my leads increased exponentially. What am I doing wrong?

The way I look at it is you should do whatever produces a ROI. The reason you are not getting great movements in rankings is the lack of authoritative links. Higher quality links move rankings faster… this is where guest posts help a lot. But yes you are right, SEO takes forever while ads can work right away. But if ads produce a positive ROI you should always do them and not stop even if you rank number 1 with SEO. Ideally, you should be doing both. Look at every marketing channel independently. If it produces a positive ROI, do it. One other thing I want to point out though is that we aren’t all competing to get to page one on google for only 1 keyword. When you write good content, Google will rank you for long tail keywords you didn’t know you were going to rank for. And if you have enough good articles, the combined traffic from search is where you’ll have a ROI. That’s also why I like doing articles that don’t have millions of searches a month, but I know there are enough people searching. It does require a lot of time, however, all of my websites generate leads exclusively from SEO/content marketing. I don’t spend £1 on ads. So, it does work extremely well if you are willing to put in the time. If I were doing a small business or startup I would focus on paid first.

I have some links to my site right now. Shouldn’t that be generating a lot of traffic?

A couple links here and there don’t generate much traffic, but in higher quantities they will. It’s a numbers game and it takes years to get good referral traffic unless your site/app/service/product is viral. Also, not all links are created equally. A link is simply when someone posts out to your site from their own. If they get no traffic, or very little, it’s unlikely anyone will come visit you as well. Link building is just 1 aspect of content promotion that will help you drive traffic (both referral and SEO). And once you find places that send referral traffic, you can intentionally target them to get even more.

How reliable is the data that Alexa aggregates about the links to my website?

Alexa is only accurate to a point. And that point is determined by how large your site is, and how much traffic is going to it every day. It’s better to use something like Ahrefs to get more accurate data on the links connected to your site.

Are you aware of any resources to target B2B clients I can read up on? On a keyword level it’s becoming hard to separate the search intent.

I couldn’t point you to any specific resources, but inbound marketing works well. A lot of people say blog to generate more B2B clients, but I’ve found LinkedIn to provide results right away. From just hitting people up, to participating in groups, to writing content for your industry and publishing it on LinkedIn… it’s a great way to generate leads.

Is it worth paying for keyword tools for long tail keyword research?

You don’t need to pay for tools at all. The best way to come up with long tail keywords and article ideas is by looking through forums, Reddit, Facebook Groups and Pages, Quora, or any place that has a Q&A for your niche. You’ll find tons of questions that you can use to draft a blog post. For instance, if someone asked “How do you burn fat without losing muscle mass?” in a forum, I would create an article called “How to burn fat while keeping the muscle”. This an especially strong tactic if there is a lot of discussion in a forum or chat about a particular topic. It indicates possible search intent that isn’t being fulfilled by another website’s content at this time.

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