Strategic Web Design: Your Key to Increasing Sales and Conversions

Sales and conversions are the two most important aspects of every business. Marketers constantly look for ways to boost both and help the business grow. One efficient strategy is to rely on quality web design. With a strategic web design, you can quickly get more sales and conversions if you know what it means and how to design the website. That is why we are here for. This article aims to teach you all the details of strategic web design that will help you improve your website and grow your business.

Website optimisation

The first aspect of strategic web design is website optimisation. There are three main types of optimisation you should always do:

  • Speed optimisation
  • Responsiveness optimisation
  • Accessibility

Let’s see why these two factors are essential and how to use them to increase sales and conversions with a strategic web design.

Speed optimisation

When a user searches a website on a desktop, the page’s average load time is around 2.5 seconds. If they search for a website on a mobile phone, the time goes up to 8.6 seconds. That is your expected load time if you wish to keep your customers.

Slow loading speed is one of the main culprits for a high bounce rate. Poorly optimised websites with large images, too many banners, animations, and unorganised backend code will suffer from this issue. All your website pages should only have the essential elements that serve the website’s purpose. The more you add, the more time it takes to load.

Keep in mind that the attention span of people is getting shorter. That is why the website must load fast. Otherwise, they will lose attention and leave.

Responsiveness optimisation

Your website must look good on any screen size. Whether the customer uses a desktop, tablet, or smartphone, they want a quality and smooth experience.

When designing a website, it is crucial to do it with the “mobile-first” mindset. You must think most users will visit your website from a mobile device. That is why you must optimise it for smaller screens.


Accessibility has become an expected element of all serious websites. People with disabilities will have difficulty using sites not optimised for accessibility. If you miss this step, you will lose a whole group of customers.

On top of that, you can even be penalised in some countries worldwide if your website is not accessible. That is becoming a serious quality standard, and the rights of people with disabilities are protected by law.

It is essential to mention that all three elements affect not just customer experience but also boost your SEO. That is why these two elements play such a significant role in increasing sales and conversions.

A clear and user-friendly layout goes a long way.

Another factor that will affect the conversions and sales on your website is the layout of the pages. It is challenging to create a unique website today. With millions of pages on the internet, people have seen it all. That is why sometimes people go too far with website design, trying to make it unique. Instead, they make it complex and lose the attention of their customers.

A golden rule of website design is always to keep it straightforward. That means:

  • Avoid placing too many submenus in the main navigation
  • Main navigation should always be in a place where a user would expect it
  • Name your menu items in an expected way
  • Make use of white space to make the website easy to look at
  • Every page should follow the same template because that creates familiarity
  • Pay attention to the choice of colours because colours play a huge role in web design

Always have user experience in mind when designing a website. If an element is there only because you like it, but it does not contribute to the user’s journey, get rid of it.

Images can improve conversions.

Using images in your web design is extremely important. A picture is worth a thousand words. While we did mention not using large images because that will slow down your website, using high-quality and relevant images is crucial.

A visually appealing website will help you connect easily with your users. Therefore, use images to your advantage because they can help you pass on a message, express a feeling, or simply break lines of text so the user can rest their eyes.

Use social proof.

Social media is an inseparable part of any business. That is why you should always use social proof to support your website. For example, make a testimonials page, and allow users to leave reviews. That is a good strategy that will attract more customers.

Also, display relevant social media metrics, like the number of followers or likes. People will see the activity, giving them confidence in your website. The idea is to build trust and credibility, so find a smart way to incorporate social media and social proof in your web design.

Offer discounts to attract buyers.

There is no better strategy to attract buyers than to offer discounts. That is a very efficient strategy, so use it in your web design. Always display your best discounts and offers at the top of the home page.

That way, the users will always read it when they visit the website. You can even go a step further and display the same offers at the top of every page. However, you want to be careful and not appear spammy. If people feel you force them to purchase a product, they will not do it.

That is how to get more sales and conversions with a strategic web design.

With a strategic web design, you can use many different approaches to get more sales and conversions. All of the aspects of web design we covered today are essential, and you should treat them as such. You cannot go wrong if you have your customers’ best interests in mind!

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Freelance Web Designer

By Tiago Lavis-Fernandes

Tiago is a Portuguese freelance web designer living and working in Manchester for over ten years. Fascinated by WordPress and the Divi Builder, he helps clients achieve success through UX/UI website design and search engine optimisation. If you're looking for someone to help with your online marketing, look no further.

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Disclosure: Some of the links in this post are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. This website is run by Tiago Lavis-Fernandes and not associated, or act on behalf of Elegant Themes. Divi is a registered trademark of Elegant Themes, inc.

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