15 Reasons Why Web Designers Are Still Needed in 2023

In 2021 the number of active internet users was over 4.5 billion, more than half of the entire world population! With that said, most (if not all) of your customers have used the internet to search for products and services, so you need a website, no doubt. Being present online has become one of the most important aspects of running a company, so in short – yes, a web designer can help your business to grow online, for sure.

If you are not satisfied with the appearance or functionality of your current website and its traffic isn’t growing as it should, it sounds like you could use some help from a professional web designer. Small business owners who assume they can handle website design and maintenance on their own, sooner or later realise that this isn’t a simple task but a full-time job.

For that reason, the CMS industry (Content Management Systems) also grew in popularity. With WordPress being the most successful one, people can now download any theme and set it up in a matter of minutes. And voilà – you got yourself a new website!

However, is that the best way to go about it? Even though content management systems provide flexibility and make everything easy, hiring a professional to help you with a website is always the best choice.

With that in mind, here are 15 reasons why you still need a website designer in 2023.

Web designers are still needed for the following reasons:

  • marketing experience and expertise at your hand’s reach
  • help with maintenance, security, and design of your website
  • save you time and increase your productivity
  • implement all the essential features on your website
  • pick the best theme for your business
  • quickly deal with bugs and issues
  • have well-structured and well-written code and content
  • make your website accessible to any device
  • increase the loading speed of your site
  • improve your rankings through search engine optimisation practices
  • save you money in the long run

1. A freelance web designer is a source of knowledge.

Having a freelance web designer by your side means you have a person whose knowledge in that field exceeds your own.

With so many myths about web design, it is imperative to have someone who can weed out all the incorrect information around you.

Two people holding hands, symbolizing unavoidable situations a freelance web designer can help you with.

2. Make your website stand out in the crowd.

Using a custom theme for your website is simple, and you can set it up on your own. However, have in mind that a lot of other people are doing the same thing, maybe even with the same theme that you installed on your website. You probably noticed that many sites look alike, and that is the reason why.

That is most definitely one of many unavoidable situations you could do with hiring a freelance web designer to help you. They can customise the website, change anything you want, and even add brand new features to it.

3. Set the right tone for your website.

Let’s say you pick a good-looking WordPress theme and install it. However, the colours on the website do not translate to what your business is about. Maybe the theme was built for a healthcare-themed website, and your business is selling lighting equipment.

Colours play a substantial role in making a connection with your target audience, and a freelance designer knows that. Do not put yourself in a situation where you don’t know what colours to set for your theme.

A drawing of a web designer working on a laptop.

4. Responsive Web Design.

Keeping up with modern technologies means making your website responsive to all devices. Since a large portion of users browses the internet on tablets and smartphones, your site should be compatible. Plus, Google favours mobile-friendly websites. Having a mobile-friendly site significantly increases traffic, which is one of those situations a freelance web designer can help you with – not by simply scaling down your website to fit smaller screens, but by using responsive design techniques.

They will modify the entire page layout to enhance the viewing experience on all devices. A responsive design allows web designers to create flexible website templates that can support any screen size and device people may use in the future. Talk about being one step ahead!

Looking for a web designer is a smart decision for multiple reasons. Most of all, it will secure that your website is responsive to and optimised for all devices.

5. Is the theme you picked a quality one?

While the theme you installed may look elegant, the fact is that you don’t know if it is well-made or not. There could be many structural issues, poorly written code, and so many other things that will directly affect SEO.

An experienced freelance website designer will quickly spot that, and make corrections where needed. Furthermore, he or she already knows what WordPress themes are best suited for your needs.

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6. Maintenance and security issues.

Even if you are perfectly capable of creating and optimising a useful website, there will be maintenance issues to take care of along the way.

A reliable web designer will help you run your site and handle any maintenance issues that may come up, and also tell you which areas can be self-managed & maintained and which ones can’t.

For example, a poorly written code may affect search engine optimisation, but it can also jeopardise the security of your website. That is not something to be taken lightly.

Making sure that your WordPress website is secure and regularly maintained should be your number one priority. Here is where professionals come into the picture. They can provide a well-structured plan that will help to keep your website maintained and secure.

7. Do you need a website from scratch?

While having a WordPress website helps you build your online presence with ease, sometimes a theme you picked does not have all the functionalities you need. A freelance web designer can design and create your website from scratch.

On the other hand, the second option is to have the functionality you need to be built and implemented into an already existing WordPress theme.

8. Faster loading speed.

Page loading speed is one of the most important parts of user experience. Tech mistakes, such as having a slow website, can be solved with the help of a professional freelance web designer.

A page that takes over 4 seconds to load is considered slow, and, according to Google, most websites take longer than that to load. The slower the site, the higher the bounce rate. Not only will users get frustrated and leave your slow site, but Google will also penalise you.

Fixing the loading speed of your website is one of many unavoidable situations a freelance web designer can help you with.

When you think about it, you don’t even know what affects the loading speed.

Sure, you can Google it, but that does not mean you will understand it, or be able to do something about it. And trust me, internet users have grown more impatient every day!

A qualified web designer will take all the necessary steps to increase website speed, thus creating a first-class user experience and reducing your bounce rate.

9. A freelance web designer can help you save time and increase productivity.

A lot of time gets wasted while waiting for web design issues to be addressed. Pro web designers can find and implement the most efficient solutions more quickly than anyone else.

If you are a business owner with limited time struggling with situations a freelance web designer can help you with, allow them to handle this aspect of your business so that you can spend your time more efficiently.

Working on a website on your own can be time-consuming. Some are well versed with WordPress, but to anyone who is not, a freelance website designer is just what they need.

Not only will a website designer help you save time, you would otherwise spend looking for a solution, but he or she will also consequently increase your productivity.

10. Do not deal with online marketing issues by yourself.

To survive in today’s cut-throat marketing atmosphere, you need a bulletproof marketing strategy. Promoting your brand on various social media platforms like Facebook, Instagram, and Twitter will improve your online traffic and user engagement levels.

A good website is one that compliments all other advertising channels and platforms you’re using. Enlisting the services of a web designer can help you strengthen your online reputation across various channels and platforms.

Although it may not look like it, freelance web designers are online marketing experts as well. Years of experience in the web design industry helped them gather a lot of knowledge and see many successful and unsuccessful websites.

For that reason, they can quickly tell if something will work or not when it comes to online marketing.

11. Outdated design.

Web design and development trends become obsolete over time. If you built your site five years ago or more, it desperately needs an update. Website design has evolved over the past five years, and businesses should keep up with times. Why would you hold onto features that no longer serve you and only complicate the experience of your website visitors? A freelance web designer can give your site a fresh new look and make way for modern trends that are more effective.

12. Low search engine rankings.

Businesses are continually fighting over that number-one spot on the first page of Google. Search engine optimisation can make your site appear high in search engine page results. A visually stunning design is worthless unless people can easily find your website. Understanding the world on SEO and meeting its ever-changing criteria can be overwhelming for a non-professional. A skilful freelance web designer will optimise your site and make sure you don’t get buried somewhere beneath your competition.

13. Privacy policy and security risks.

Whatever platform you’re using for your website, there are security risks you need to prepare yourself for. When it comes to a privacy policy, most people don’t even read it, and even fewer people understand it. Still, most visitors want to see that you have one. Having a good privacy policy will make visitors more comfortable and more likely to stay on your site, which is something a competent freelance web designer can help you with.

14. Content mistakes.

Many content mistakes can harm your credibility and prevent you from converting visitors into loyal customers. For example, a cluttered web page with too much information decreases the effectiveness of web design.

Another common problem a freelance web designer can help you with is poor grammar. A skilled professional can help you create error-free content that’s easy to scan without minimising the amount of content.

15. Unnecessary expenses.

The main reason why so many small business owners avoid hiring professionals is to save money. However, putting together your website involves several risks that may cost you much more in the long run. An unreliable site could eventually cost you thousands of pounds in lost business. On the other hand, a website built by a professional freelance web designer will save you from crashing and other headaches.


I hope that these 15 unavoidable situations a freelance web designer can help you with will show you why it is crucial to have a professional by your side!

Whether your existing website only needs a touch-up or you need a whole new site, consider hiring a freelance web designer before you try to do it yourself. There are numerous situations a freelance web designer can help you with. We are skilled specialists whose job is to handle site maintenance, growth, logistics, optimisation, and appearance.

Your best option will always be to hire an agency or a freelance web designer to do the hard work for you, but if you still want to build and manage your website alone, and you don’t want to hire someone locally, maybe a company like wpfullcare.com can help you. They are an ally that you can rely on when you need something fixed, but also when you need guidance and advice on something outside your field of expertise.

They can offer a fresh perspective and suggest innovative solutions that will help your business thrive. With their knowledge and experience, you will gain a deeper understanding of web design, its complex technical terms and concepts, which will enable you to participate more actively in any design project.


Find the best solution for your business.

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If your business is not harnessing the Internet’s full potential, it's time to contact a reliable, trustworthy and affordable web designer.

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Freelance Web Designer

By Tiago Lavis-Fernandes

Tiago is a Portuguese freelance web designer living and working in Manchester for over ten years. Fascinated by WordPress and the Divi Builder, he helps clients achieve success through UX/UI website design and search engine optimisation. If you're looking for someone to help with your online marketing, look no further.

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Disclosure: Some of the links in this post are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. This website is run by Tiago Lavis-Fernandes and not associated, or act on behalf of Elegant Themes. Divi is a registered trademark of Elegant Themes, inc.

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